09 March 2010

Cheerio, Cheap and Cheerful

Liberty of London, the British label known for cheery floral print patterns, is the next respected designer pairing up with Target for a fun, affordable collection of goodies. The collection is available in stores on March 14th, with a preview shopping event in New York tomorrow in where else, but Bryant Park.

The 134-year old company has previously provided patterns to other labels including personal favorites Theory and Kate Moss for Topshop. This is one of the most extensive collections Target has ever offered with an outside brand, and it includes home accessories (bowls, lampshades, candles, pillows), mens and womens wear (ties, flip flops, adorable dresses, swim) and more (storage, bicycles.)

As part of their campaign, download the new patterns to decorate your mobile device gratis, and take a quiz to determine your patternality.

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